So much work done in all these years. Unfortunately not all of it had the opportunity to take off but, the most important it’s always the process to come up with the idea that will understand and shape where culture will go.

The context

01

TherapySide is an online therapy platform that needs to enhance its awareness in Spain overall but especially among young people. They need a PR action to boost their visibility against the various players that have emerged in recent years.

The problem

02

The social conversation about mental health has finally normalized, but the excess of media noise and overtalking about the topic may reduce the effectiveness of the messages.

The insight

03

Talking about mental health is fine, but what's important is making the decision.

The idea

04

The cube

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We wanted to reflect that inaction that can occur even though we are more open than ever to talk about mental health.

To do this, we created a familiar scene for everyone: a transparent cube containing a person in their room, looking at their phone impassively, an action we all do before to sleep. In that same space, there will be a screen where viewers can see what this person was doing on his phone.

We aim not to be preachy by taking an observational approach to prompt reflection on the noise of the online world versus the empowerment of taking action.

I did the Research to extract learnings & strategy developing to impulse the idea.

AnaïsR - Therapy Chat
AnaïsR - Therapy Chat
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DO

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FEEL

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THINK

Programa Kit Digital cofinanciado por los fondos Next Generation (UE) del mecanismo de recuperación y resilencia

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I reckon I was a hedgehog in my past life. In case you need a proper planner or creative strategist, this is me. I dig the big question before to hit the spot later on. Drop me a line if you’re Nora Ephron’s relative. I have read books that say overthinking isn’t good for health. Go for a walk. Not serious strategy means not wordy strategy. Some times on strategy, common sense is not that common. I put a lot of the first.