You can call me a Strategy Mercenary who deals mostly in bringing brands to life through creative communication. I deal in the abstract ocean, that point when nobody’s clue of what’s next in the project I always try to figure out what’s going on to know how to deal with the tangible, I mean, what solutions are possible and get implemented.

All of this. I try to go all the way to the microscopic. For instance a question that I’m wondering lately: Why do so many people look at the snot once they have just blown?

In short:

Passing the ball before scoring a goal.

Planners Creatives
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If you don’t see it crystal clear yet, let’s walk through some common criteria.

Audit +-

Trends to inspire

Looking for cases, stories or other ways to face a problem & create new paths to explore.

Consulting services

As no project is like another,
let’s just get started with a diagnosis.

Custom Research

Sometimes, you just need someone to go out and get 
some insights on your behalf.

4C Research

The workflow during this process is to take different outputs than we do in audits.

Strategy +-

Brand Strategy

From Brand Positioning to Business Strategy.

Creative&Comms Strategy

Strategy understood for creative 
and comms briefs.

Campaign Strategy

Support to creative teams on the making.

Inspirational

Workshop sessions for clients & creative teams.

New business +-

Strategic support to creative teams

Pitches &
proactivities

i think, don’t overthink | dig the big question | i think, don’t overthink | dig the big question
Floppy disk

DO

 Play button

FEEL

 Icon bloc

THINK

Programa Kit Digital cofinanciado por los fondos Next Generation (UE) del mecanismo de recuperación y resilencia

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I have read books that say overthinking isn’t good for health. Go for a walk. I dig the big question before to hit the spot later on. I reckon I was a hedgehog in my past life. In case you need a proper planner or creative strategist, this is me. Not serious strategy means not wordy strategy. Drop me a line if you’re Nora Ephron’s relative. Some times on strategy, common sense is not that common. I put a lot of the first.