So much work done in all these years. Unfortunately not all of it had the opportunity to take off but, the most important it’s always the process to come up with the idea that will understand and shape where culture will go.
The problem
01
There was a lack of awareness about the importance of the non-paid taxes from wealth people as a source of income to preserve the welfare society.
The insight
02
There are certain relationships and social roles that we shouldn't continue perpetuating if we want to progress as a society.
The concept
03
Tax the rich.
The strategy
04
To provoke a social conversation revolving around the selfishness of large fortunes in evading social responsibilities.
In this project my contribution was the insight & the concept. it became my roman empire for 5 days.
The campaign was launched in Spain. We are now working to adapt the concept to Latinoamerica.
