So much work done in all these years. Unfortunately not all of it had the opportunity to take off but, the most important it’s always the process to come up with the idea that will understand and shape where culture will go.
Research & Diagnostic
01
Comprehensive search for insights to shed light on the brand proposition. Starting with a focus group to determine the main market learnings towards the category, up to a diagnosis of the environment at both macro and micro levels.
Brand Platform
02
Crafting the brand narrative and positioning. Starting from the brand principles, the values it should project, and the brand idea.
Design
03
Creation of the brand’s naming and visual codes and graphic lines that reflect the value proposition. Special emphasis was placed on the color scheme and typography, which had to convey a simple and straightforward design.
The project was divided in three phases. Even my dedication was focused on the first two, I also took part on the third guiding the design meeting the objectives.
