In case you need a proper planner or creative strategist, this is me. I dig the big question before to hit the spot later on. Some times on strategy, common sense is not that common. I put a lot of the first. Drop me a line if you’re Nora Ephron’s relative. I have read books that say overthinking isn’t good for health. Go for a walk. I reckon I was a hedgehog in my past life. Not serious strategy means not wordy strategy.